Scorpio Release
Merchandise & Promotional Design
Role
Graphic Designer
Duration
3 weeks
Tools
Illustrator
Photoshop
Project Overview
I designed a collection of promotional assets for the code name Scorpio fall release campaign, including custom apparel, event banner, and commemorative pin.
The goal was to create a cohesive visual identity around AI that generated excitement around the launch while maintaining consistency across all materials.
The Challenge
Create a AI-inspired design that supported internal events and marketing initiatives with specific instructions to incorporate the message: “AI Enhanced. Workflow Optimized. Time Reclaimed.” while also including the Scorpio constellation.
Design Approach
I took a retro-futuristic space approach to incorporate the Scorpio constellation and blend AI-inspired visuals, glitch effects, and bold typography to create a cohesive identity centered around the six word story.
T-Shirt
This T-shirt was the starting design that followed the retro-futuristic space aesthetic using techy graphics and glitch effects to create a bold and unique design. I took inspiration from old space movies.
Pin
Using the same elements, I brought in the company logo to be the center point, also including the
year and the season of the release. I brought in
more science-like space elements to bring the design together.
Banner
Using the text given to me for the internal event, I brought together the same elements to create a design that brought excitement for the event while also highlighting the AI focus for the release.