Practice Management PPC Campaign
Landing Page & Display Advertising Design
Role
Web Designer
Web Developer
Graphic Designer
Duration
3 weeks
Tools
Illustrator
Photoshop
HTML/CSS
Project Overview
Designed a conversion-focused PPC campaign consisting of display advertisements and a dedicated landing page to support lead generation efforts for company’s software overview campaign.
Objectives
-
- Increase demo sign-ups
- Improve click-through engagement
- Create consistent messaging from ad to landing page
- Optimize designs for multiple ad placements and devices
- Highlight key product benefits clearly
The Challenge
Develop a PPC campaign that communicates the value of the company’s software while driving users from display advertisements to a landing page. The campaign needed to simplify complex messaging, maintain brand consistency, and encourage demo requests through a seamless user journey.
Design Approach
I focused on creating a clear user journey from advertisement to conversion. Clean layouts, prominent calls-to-action, and healthcare-focused imagery were used to build trust and improve engagement.
Landing Page Design
Created a seamless transition from the PPC ads by reinforcing key messaging and expanding on product benefits using clear social proof. Made clear value propositions, strategic calls-to-action, and user-focused content were used to build credibility, address common pain points, and simplify the path toward requesting a product demo.
Banner Ad Design
I designed the ads keeping in mind consistent call-to-action placement, healthcare-focused imagery, and consistent branding across all formats to create a unified campaign experience that resonated with the target audience.